Award-Winning
Theatre Producer
General Manager
Project & Event Management
Industry Consultant
International
Commercial Theatre Producer
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London's West End
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UK Touring
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Broadway
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Australasia
Theatrical General Management
END TO END FULL SERVICE GENERAL MANAGEMENT​
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West End / UK / Australia / Asia / Touring
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Project & Event Management
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Complex Budget Creation & Management
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Financial Strategy, Reporting & Analysis
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Payroll, PC & Receipts / Invoicing Management
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Day to Day Logistics incl. Visas and Travel
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Company Management Oversight and Experience
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Investor & Stakeholder Liasion
Expert Consultancy & More...
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​Top Level Artist & Creatives Deal Negotiations
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Contract Drafting & Execution
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Rights, Underlying IP & Co-Production Agreements
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Investor Prospectuses & Investor Agreements
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Royalties Reporting & Distribution
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Marketing, PR & CSR collaboration & oversight
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End-to-end Casting Director services
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Talent Liaison & Vendor Management
creativity &
collaboration
with some of
the world's greatest
theatre makers
international
expertise
With some 30 years of experience in world-class commercial musical theatre as a Producer, Theatrical General Manager, Projrect, Company and Events Management Expert, Daniel Sparrow is an Olivier award-winning and multi-award-nominated commercial Theatrical Producer and General Manager, bringing global experience in the commercial sector of London’s West End, across the UK, in Australia and internationally.
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Delivering first-class productions as a collaborative and creative Producer, General Manager, Project & Special Events Manager, Casting Director and Investment Partner, he has fostered the management and creative development of new projects, negotiated underlying rights acquisitions, has overseen global licensing of IP, delivered complex budgets, has vast negotiation, logistics and operational management and supervision experience with long-running productions, considering the full spectrum of every stakeholder involved in a theatrical production.​
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All whilst having the privilege of working with, collaborating with, and managing some of the world’s leading creative artists and talent with some of the world’s most successful commercial plays and musical theatre.
