Award-Winning
Theatre Producer
General Manager
Global Licensor
Project & Event Management
Industry Consultant
International
Commercial
Theatre Producer
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London's West End & UK Touring
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Broadway
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Australasia
Global Licensing
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EMEA Region
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APAC Region
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LATAM Region
Theatrical General Management
END TO END FULL SERVICE GENERAL MANAGEMENT​
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West End / UK / Australia / Asia / Touring
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Project & Event Management
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Complex Budget Creation & Management
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Financial Strategy, Reporting & Analysis
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Payroll, PC & Receipts / Invoicing Management
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Day to Day Logistics incl. Visas and Travel
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Company Management Oversight and Experience
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Investor & Stakeholder Liasion
Expert Consultancy & More...
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​Top Level Artist & Creatives Deal Negotiations
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Contract Drafting & Execution
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Rights, Underlying IP & Co-Production Agreements
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Investor Prospectuses & Investor Agreements
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Royalties Reporting & Distribution
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Marketing, PR & CSR collaboration & oversight
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End-to-end Casting Director services
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Talent Liaison & Vendor Management
creativity &
collaboration
with some of
the world's greatest
theatre makers
international
expertise
Daniel Sparrow is an internationally experienced theatrical producer, general manager and licensing strategist with a three-decade track record across the West End, Broadway, Australia, and across the APAC and EMEA regions. An Olivier Award winner and multiple nominee, Daniel brings a robust mix of commercial acumen and artistic sensibility to his work in live entertainment.
His broad skill set spans end-to-end production management, licensing of intellectual property across global markets (including APAC, EMEA and LATAM), rights acquisition and negotiation, stakeholder relations, and the strategic development of new theatrical properties. A long-time champion of international collaboration, immersive experiences and creative innovation, Daniel has worked alongside leading artists, rights holders, agents, presenters, licensors and theatre owners around the world, ensuring operational excellence while maintaining the integrity of IP across every platform and territory.
With a deep understanding of theatrical risks, rewards and lifecycles, from development and planning to rehearsal, production, and long-term licensing exploitation, Daniel promotes collaboration fueled by a healthy obsession with forensic detail, hands-on delivery, cultural fluency, and global insight.
